Do you want to join a team where the mission is meaningful, the challenges are complex, and you can directly see the results of your hard work Lundbeck is a global biopharmaceutical company focusing exclusively on brain health. With more than 70 years of experience in neuroscience, we are committed to improving the lives of people with neurological and psychiatric diseases. Lundbeck employees are inspired and driven by our purpose to advance brain health and transform lives. Join us on our journey of growth!
Remote Opportunity - Open to candidates anywhere in the United States
SUMMARY:
TheVP Neurology Marketing, through practical and visionary leadership is responsible for 1) setting the overall VYEPTI marketing vision and developing transformative strategies to drive exceptional business growth for the brand, 2) developing enhanced marketing capabilities specific to VYEPTI, 3) Leadership of VYEPTI marketing teams across the customer journey. The VP is responsible for leveraging deep marketing expertise, exceling at managing innovative and impactful initiatives, while inspiring, developing and leading a high performing team.
ESSENTIAL FUNCTIONS:
Vision and Strategic Leadership
Lead the development and execution of US VYEPTI Marketing vision and strategy, based on key insights, in collaboration with the Neurology BU Head and key cross functional leadership partners, that achieves financial targetsEnsure full alignment of VYEPTI Marketing vision and strategy, with Senior Leadership and cross functional commercial partners to produce high quality marketing efforts that achieve company performance objectivesOversee brand positioning, messaging, and go-to-market strategiesResponsible for all aspects of long range marketing plans, life cycle management including accountability for strategic planning and the achievement of financial goalsMonitor trends and benchmark activities, integrating emerging marketing solutions with consideration for business/customer needs and evolve strategy over time to meet the changing landscape
Responsible for setting the prioritization of marketing initiatives and ensure these initiatives provide maximum return on investmentAct as a brand ambassador, promoting the company’s mission and vision both internally and externally. Build strong relationships with key opinion leaders (KOLs), healthcare providers, media outlets, and external partners to enhance brand presence.
Marketing Capabilities and Processes
Lead ongoing analysis of marketing capabilities and make recommendations to BU Head as well as USLT and key Global Leadership to ensure competitivenessFoster and drive an accountability and performance-based culture and mindset within BU and cross functionallyLead efforts to incorporate strategic, business ownership mentality withinmarketing and with cross functional partnersOversee the strategy, planning and implementation of integrated, omnichannel marketing campaigns across digital, traditional, and emerging platforms, ensuring seamless customer experiences and engagement. Leverage data-driven insights to optimize media and marketing efforts that drive growth and deliver business objectivesDirect and monitor operational performance with the team. Partner with Advanced Analytics, review budgets and performance metrics and take actions necessary to drive performance to meet designed business goals for the brandClearly define design standards and processes for brand planning, and embed within the annual brand planning cycleEnsure all marketing materials and campaigns are compliant with healthcare regulations, industry standards, and ethical guidelines, maintaining the company’s reputation for integrity and trustDriven to build a best-in-class marketing organization
Leader of People
Serves as a member of BU Senior Leadership teamCollaborates with a diverse group of stakeholders, including key senior leaders across the organization to represent and align BU marketing priorities and strategyEstablishes clear expectations, sets objectives and collaborates to bring cross-functional teams together to driveurgency and prioritization ofkey initiatives.Develops, manages and empowers a team of marketing leaders who design and support the execution of programs that drive growth and propel business objectives at a customer segment and/or product/service levelEnsures employees are provided with coaching and development to maximize business results and personal growth, so that employees feel engaged and committed to Lundbeck and our patientsProactively identifies talent for succession planning and ensures the organization has the required capabilities to achieve current and future business objectivesChampions a high performing culture of curiosity, adaptability and accountability
REQUIRED EDUCATION, EXPERIENCE and SKILLS:
Accredited Bachelor's Degree12+ years of biopharmaceutical commercialexperience including sales, marketing, or market access (sites of care)10+ years of brand marketing experience, digital marketing, omnichannel strategy, and digital transformation5+ years of people leadership experienceand developing high-performing teamsStrong command of marketing strategy, developing transformative marketing strategies, planning, execution and analyticsStrong analytical and data interpretation skills, with the ability to translate data into actionable insights and recommendationsEnterprise mindset to deliver measurable and sustainable business outcomesStrong relationship management, interpersonal, and communication skillsTrack record of influencing across the business to drive results and business growthDemonstrated ability to develop and manage business analysis for strategic planning and initiatives, identifying key issues, evaluating competitive market trends, tracking results and formulating recommendations to leadershipHas strong executive presence and presentation skills
PREFERRED EDUCATION, EXPERIENCEand SKILLS:
Accredited MBA orMaster's DegreePrevious 2nd line leadership experienceExpertise in marketing rare disease therapies, infusion biologicsLaunch experienceCommercial functional knowledge specifically to infusion biologics and the ecosystem surrounding the patient experienceMedia planning and management experience to achieve ROI targetsUnderstands how medical and health care systems operate; able to use knowledge to get to second- andthird-orderinsightsBased in Deerfield, IL
TRAVEL
Willingness/Ability to travel approximately 30% of the time is required. Travel is primarily domestic, but occasional international travel is required.If based remotely, additional travel will be required to Deerfield, IL, to meet the needs of the role and the business
The range displayed is a national range, and if selected for this role, may vary based on various factors such as the candidate’s geographical location, qualifications, skills, competencies, and proficiency for the role. Salary Pay Range: $300,000 - $350,000 and eligibility for a 35% bonus target based on company and individual performance, and eligibility to participate in the company’s long-term incentive plan. Benefits for this position include flexible paid time off (PTO), health benefits to include Medical, Dental and Vision, and company match 401k. Additional benefits information can be found on ourcareer site.Applications accepted on an ongoing basis.
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Why Lundbeck
Lundbeck offers a robust and comprehensive benefits package to help employees live well and protect their health, family, and everyday life. Information regarding our benefit offering can be found on the U.S. career site.
Lundbeck is committed to working with and providing reasonable accommodations to disabled veterans and other individuals with disabilities during our employment application process. If, because of a disability, you need a reasonable accommodation for any part of the application process, please visit the U.S. career site.
Lundbeck is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status, and any other characteristic protected by law, rule, or regulation. Lundbeck participates in E-Verify.