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The marketing coordinator develops, implements, tracks and optimizes Texas A&M Health Science Center digital marketing campaigns across all digital channels in support of overall marketing and communications strategies focused on high-level external audiences.
A socially savvy team member who understands how all types of content operate within the institution’s marketing funnel with an aptitude for writing, ability to think graphically and a big picture understanding of search engine optimization and content marketing.
Possesses a strong understanding for the nuances of the new marketing paradigms, synergistic interactions therein and the high-velocity of digital change.
Creates new opportunities for proactive and reactive content curating with an inbound marketing and public relations mindset designed to tactfully capitalize on trending news stories, drive traffic to online newsrooms and stimulate discussion.
Evaluates emerging technologies and provides thought leadership and perspective where appropriate.
Promote and strengthen the Health Science Center brand and mission through implementation of digital marketing initiatives across a broad range of social media platforms, online newsrooms, websites, email platforms and other digital marketing channels.
Ability to identify target audiences and devise digital campaigns that engage, inform and motivate external audiences through the support of digital content development and production.
Understands the complexity of various social networks and social media tools that allow Health Science Center to leverage content marketing, including automation.
Increase referral traffic, improve SEO and optimize user experience by collaboration with internal teams to develop campaigns and social media strategies; effectively test new strategies, content and campaigns with a data-driven mindset and actionable insights.
Contribute as a content creator on the production team to both create and adapt content for specific channels including copywriting, design, creativity and positioning.
Take advantage of word-of-mouth marketing opportunities, respond to inbound messages, monitor and respond to brand mentions, create conversations with brand advocates, find and engage with potential health information consumers, stimulate conversation, expand the reach of the content and find new content opportunities for the Health Science Center by tracking trending and breaking news.
Contribute to the social media editorial calendars, monitor the competition and engage with industry thought leaders.
Facilitate email-marketing initiatives in support of the overall content marketing strategies.
Evaluate open rates and conversions, and make recommendations for improved engagement.
Coordinate production logistics for photography, videography and other digital media projects in collaboration with internal teams.
Assist in the creative development, brainstorming and digital media growth strategies.
Increase brand awareness through digital media content and understanding for viral and visual marketing.
Responsible for providing routine digital marketing analytics, effective monitoring, measurement and testing results with consideration for data-based recommendations, strategy audits, assessment of key performance indicators and adjustment of overall goals.
Stay up-to-date with the latest trends and best practices in digital marketing and measurement.
Work directly with the Executive Director of Marketing to develop and execute digital communication and content marketing strategies in support of the institution’s public affairs goals and objectives. Serves as project lead on a variety of special projects.
Collaborate with college-based communicators to provide strategic collaboration consistent with the TAMHSC approach to digital marketing and social media management.
Other duties as assigned.