HCP engagement will involve probing, answering questions (e.g., drug to drug interaction management, where to find supply, who is high-risk and eligible for treatment)
Maintain an expert understanding of the Product, patient education, consumer education, and factors influencing the market environment. Understand and use only approved promotional materials to support marketing message.
Maintain an in-depth and knowledge of related disease state and market dynamics, quality programs, health information technology, care trends or other account-specific considerations that allow engagement in meaningful dialogue and adding value when calling on customers.
Implement the strategic call plan to exceed goals for assigned geographies.
Exhibit territory knowledge through customer analysis, including analyzing previous customer interactions and available data to maximize effectiveness of each call, and based on that information, tailoring a unique sales approach for each Target office.
Collaborate with a range of colleagues to prioritize opportunities at a local level, across channels, and develop/implement the strategy for targeted accounts.
Guide the retail pharmacy customer interface at the local level to further sales efforts.
Employ interaction techniques, including pre-call planning, opening, presentation focus and productive questions, issue identification and call summary.
Customize the delivery of sales messages to align with known customer needs.
Share information on approved support resources.
Complete all call reporting and inventory recording responsibilities following current procedures (based on scope of SOW).
Balance needed study and certification time, during off-territory hours, required to learn medical, product and policy information, and to maintain supplies, equipment, and records.
Prepare for and participate in all required sales conferences and training classes at local or remote locations.
Complete all required Compliance training within timelines set by client