The Integrated Brand Marketing Manager will develop plans and build projects to support the broader short and long-term marketing strategy of the CSL Plasma Brand. You will develop comprehensive marketing strategies that communicate our brand's message across multiple touchpoints.
We are looking for a candidate with the ability to create compelling marketing briefs and collaborate with both our teams and external partners to implement successful marketing campaigns. You will ensure that the CSL Plasma brand remains, encourage plasma donation through exceptional donor experiences, promotions, and compelling external communications.
JOB DETAILS:
Reports To: Director of Brand, Advertising & Media
Location: Boca Raton, FL OR Remote
Direct Reports: None
Travel: Overnight travel required up to 30% of the time for business related meetings
RESPONSIBILITIES:
Strategy & Campaign Planning - Translate brand strategy into applicable marketing plans, collaborate with company partners to ensure understanding on campaign goals and deliverables.
Donor Marketing Execution - Manage brand marketing projects, i.e. Referral program, loyalty programs, national promotions. Lead the commercialization process– from idea development, financial evaluation, logistics planning, calendar planning, leadership understanding, center-level execution, and analysis
Media Planning and Implementation - Collaborate with the Director of Brand, Advertising and Media to implement CSL Plasma's omnichannel Media plan, including oversight of paid media budgets and optimization of cross-platform Media programs. Ensure media plans include crystal clear Indicators and measurement frameworks
Learning Agenda & C-Sat Insights - You will identify learning agendas to validate investments and inform optimizations, collaborate with MMM partner to combine insights into action plans that improve the return on marketing and media investments. Support VOC/C-Sat, to combine aggregated insights and inform action plans
Collaboration & Vendor Management - Manage external vendors / agencies and leads daily operational projects
JOB SPECIFICATION:
Education and Experience
Bachelor's degree in business, marketing or equivalent combination of education
MBA preferred
5 plus years of experience in B2C marketing, content marketing, brand advertising, retail marketing, or a related role.
Experience in integrated marketing planning and campaign management
Develop strategic marketing briefs and translate them into applicable plans
#LI-Onsite
Our Benefits
CSL offers the following benefits for this full-time position: Options for health care benefits, including choices of plans for medical, dental, and vision, prescription drug coverage; Company-provided basic life insurance and Short- and Long-Term Disability; the option to participate in CSL’s 401(k) Savings Program; Paid Time Off (PTO) for use in connection with vacations, illness, and other personal business; and paid observed holidays as designated by the Company. For more information on CSL Plasma benefits visit https://cslbenefits.com/cslp.
About CSLPlasma
CSL Plasma is one of the world's largest collectors of human plasma. Our work helps to ensure that people with rare and serious diseases are able to live normal, healthy lives. We are committed to our work because lives depend on us. Learn more about CSL Plasma.
We want CSL to reflect the world around us
At CSL, Inclusion and Belonging is at the core of our mission and who we are. It fuels our innovation day in and day out. By celebrating our differences and creating a culture of curiosity and empathy, we are able to better understand and connect with our patients and donors, foster strong relationships with our stakeholders, and sustain a diverse workforce that will move our company and industry into the future. Learn more Inclusion and Belonging | CSL.
Do work that matters at CSL Plasma!