Marketing Operations & Analytics Manager

Title: Marketing Operations & Analytics Manager

Reports to: Director of Brand Experience

Department: Marketing and Communications

Organization Level: Manager

Location: Omaha, NE

Positions Supervised: None

Travel Required: Occasional as to attend annual convention and seminars, less than 25%

Compensation: Salary exempt; based on experience

Office Hours: Monday-Friday, 8am-5pm

Who We Are.

Framebrand works with franchisors to improve how their businesses run day to day and how they grow over time. We connect the key parts of a franchise business, from territory planning and lead generation to sales, service, and ongoing support, so each location operates more effectively.

Our ASCEND platform brings these elements together to help franchisors make better decisions, improve performance across locations, and scale with consistency. Whether launching new markets or refining existing operations, Framebrand supports brands in driving stronger results and long-term profitability.

Your Role.

As a Marketing Operations & Analytics Manager, you are responsible for managing and optimizing lead management processes, customer journeys, and marketing automation across the brands Framebrand supports, including Signal, Filtergo, Next In Leadership, and TALENTnext. You oversee HubSpot workflows, analyze funnel performance, and identify opportunities to improve operational efficiency, lead progression, and conversions. Working across departments, you ensure systems, processes, and data support a seamless customer experience and measurable business results.

What You’ll Do in This Role.

HubSpot Automation and Customer Journey Management 40%

• Build, manage, and optimize HubSpot workflows that automate pre-sale, onboarding, and offboarding journeys across all brands, including testing and troubleshooting automation issues.
• Evaluate customer journey maps and implement improvements based on performance data and customer behavior.
• Document and maintain customer journey maps, workflows, and lead management processes to support consistency and scalability.

Lead Management and Conversion Optimization 35%

• Analyze lead performance by brand, source, and journey stage to identify bottlenecks, reduce drop-offs, improve conversion rates, and maximize return on investment.
• Manage lead capture, tracking, and reporting for B2C initiatives, including franchise owner microsites and other lead generation channels.
• Analyze lead movement between Next In Leadership, TALENTnext, and franchise brands to ensure accurate tracking, appropriate routing, and effective transitions.
• Partner with Franchise Development and other departments to refine lead qualification criteria and sales funnel stages.

Reporting and Data Management 25%

• Develop and maintain reporting dashboards that provide visibility into lead activity, funnel performance, conversion rates, and customer journey effectiveness.
• Maintain data integrity within HubSpot, including lead records, lifecycle stages, segmentation, and reporting accuracy.

***This job description does not contain a comprehensive listing of activities, duties or responsibilities that are required of the position. Other duties, responsibilities, and activities may change or be assigned at any time due to organizational needs.

Qualifications/Knowledge

• Bachelor’s Degree in Business, Business Analytics, Information Systems, Marketing, or related field, or equivalent practical experience.
• 3–5 years of experience in marketing operations, business operations, CRM management, process optimization, data analytics, or related field.
• Hands-on experience with HubSpot or a comparable CRM and marketing automation platform.
• Experience building automated workflows, managing lead processes, and analyzing sales funnel performance.
• Understanding of lead lifecycle management, conversion tracking, and customer journey processes.
• Experience developing dashboards and reports to measure operational performance and business outcomes.
• Proficient in Microsoft Office products, particularly Excel, and other relevant reporting and analytical applications.
• Willingness to contribute to a "Championship Culture" of teamwork, passion, and collaboration.
• Exhibit our core values of Opportunity-Driven, Diligent, Holistic, Partnership-Oriented, and Responsive

Skills/Abilities

• Strong analytical and problem-solving skills, with the ability to interpret data, identify trends, and recommend actionable improvements.
• Strong organizational skills and attention to detail, with the ability to manage multiple processes and priorities across brands.
• Comfortable working independently to identify inefficiencies, recommend solutions, and implement process improvements.
• Comfortable working in a fast-paced, growth-oriented environment.
• Must be able to pass a background check including Motor Vehicle Report.
• Must be able to complete all physical requirements of the job with or without reasonable accommodation.
  
  

What’s in it For You?

• Competitive base pay, quarterly bonus plan, and long-term incentive plan
• Medical, dental, vision, FSA/HSA options, and employee assistance program covering employee and eligible dependents
• 100% company paid life insurance, short-term disability, and long-term disability
• 401k
• Paid time off and holidays
• Career development assistance
• Tuition assistance through Bellevue University
• Special recognition for employee birthdays and anniversaries
• Company-hosted celebrations

The Office Environment:

As part of the company, you can expect to work in a standard office setting where there is a positive team atmosphere. Our office is a collaborative space where cross-department projects are frequent. Occasional overtime may be required as business needs dictate.You will have exposure to moderate noise levels and on occasion outside weather conditions (walking between buildings, networking events).

Physical Demands:

Requires sitting and standing associated with a normal office environment. Manual dexterity needed for using a calculator, computer keyboard, and phone. This description is intended to provide only basic guidelines for meeting job expectations.

Physical Demands key:

N (Not Applicable) Activity is not applicable to this occupation.

O (Occasionally) Occupation requires this activity up to 33% of the time (0 - 2.5+ hrs./day)

F (Frequently) Occupation requires this activity from 33% - 66% of the time (2.5 - 5.5+ hrs./day)

C (Constantly) Occupation requires this activity more than 66% of the time (5.5+ hrs./day)

O (Occasionally) – Walk, Reach above head, Climb, Crawl, Squat, Kneel, Bend, Carry 11 lbs. or more, Push/pull 11 lbs. or more

Framebrand is an equal opportunity employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.