Performance Media Manager, Paid Social

Step into a pivotal, temporary role embedded at our client’s location with a fast-moving digital marketing team. As the Paid Social lead, you’ll own cross-channel performance and transform strategy into measurable growth.

Morning: Map the paid social roadmap across Meta, TikTok, Reddit, and Snapchat, aligning tactics to business outcomes. Outline full-funnel objectives, audience hierarchies, creative hypotheses, and budget guardrails.

Midday: Pair up with external agency partners to launch, manage, and scale campaigns. Confirm clean tracking and measurementvalidate pixels, events, and conversion schemasand enforce data quality standards.

Afternoon: Build and refine the measurement framework. Define KPIs, set up reporting views, and translate results into next actions. Plan and interpret testsA/Bs, RCTs, and incrementality studiesplus drive landing page experiments and creative iterations.

End of day: Synthesize insights, document learnings, and reset priorities for the next optimization sprint.

• Comprehensive paid social strategy and full-funnel media planning across Meta, TikTok, Reddit, and Snapchat.
• Agency collaboration for campaign launch, daily management, and efficient scaling.
• Measurement frameworks, KPI selection, and reporting that track and explain performance.
• Test-and-learn programs: incrementality tests, audience and creative experiments, and landing page improvements.
• Operational excellence: tracking setup, pixel management, and rigorous data QA for accurate attribution and optimization.

• 7+ years managing paid social at scale, ideally within high-growth consumer or digital-first environments.
• Deep platform expertise in Meta, TikTok, Reddit, and Snapchat; familiarity with YouTube advertising is a plus.
• Command of audience strategy, attribution approaches, and conversion optimization.
• Hands-on experience designing and analyzing A/B tests, RCTs, and incrementality studies.
• Analytical storytelling skillsable to interpret complex data and communicate clear, actionable insights.

This is a temporary engagement based at our client’s siteideal for a performance-minded marketer ready to make immediate impact.