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Assistant Store Manager

Boden

Birmingham, AL 35243 • 9/18/2026

Management , Retail

Job Description

Job Description

Stylish, grounded, uplifting – these values live through everything we do at Boden. Without the collaboration, honesty and friendship between our teams, we wouldn’t be where we are today. We curate a world of beauty that’s ethical, inclusive – and importantly – good fun. We inspire you to live your best life. We are Boden.

Founded in London in 1991, Boden has spent more than three decades building a loyal global following through beautifully made clothing, exceptional quality, and outstanding customer service. What began as a small mail-order business has grown into an internationally recognized fashion brand serving customers across the UK, United States, Germany, Australia, and beyond. Today, we're proud to be expanding our retail footprint across the US, bringing the Boden experience to life through thoughtfully curated store environments and exceptional customer experiences. This is an exciting opportunity to join an established global brand during a period of continued growth and expansion in the United States.

Location: 200 Summit Blvd, Birmingham, AL 35243

*Targeting for Autumn Opening*

Overview:

The Assistant Store Manager will deliver exceptional and personalized experiences for every customer while leading, motivating and developing a team to deliver exceptional customer service and operational excellence to achieve store goals.

How We Lead at Boden

Being a manager at Boden is about giving people clarity, backing them properly, and helping them do their best work.

You make things make sense. You take big ideas and turn them into clear priorities, so people know what they’re doing and (most importantly) why it matters.

Your communication is clear and open - you listen and you don’t overcomplicate things.

You take responsibility. When big decisions need to be made, you make them. When things change, you adapt. And when things don’t go to plan, you own it and move things forward.

You stay close to what matters - our customer, our brand and our goals - using that to guide decisions and keep teams aligned. Most importantly, you build a team people actually want to be part of - where people feel trusted, supported and able to grow.

What You Will Do:

  • Assist in driving sales and achieving store targets through effective team leadership and operational delivery
  • Lead, inspire, coach, and develop team members to achieve collective goals, fostering a positive, high-performing, and customer-focused culture
  • Champion a customer-first mindset by delivering memorable, personalized experiences, ensuring every customer interaction reflects Boden’s culture, values, and service standards
  • Cultivate lasting customer relationships through ongoing communication, fostering an environment of memorable and personal interactions to drive loyalty and repeat business
  • Oversee daily store operations including all aspects of store appearance, cleanliness, organization, maintenance and overall presentation to create a welcoming and premium shopping atmosphere
  • Ensure visual merchandising aligns with brand direction, highlighting collections to maximize sales and elevate the customer experience
  • Perform and oversee stock-related tasks including receiving deliveries, processing inventory, restocking sales floor and maintaining stock organization
  • Ensure timely opening of the store and secure end-of-day closing to maintain operational standards and safety
  • Support and participate in recruiting, hiring and onboarding new team members, ensuring a welcoming and positive experience
  • Hold team members accountable to company policies and standards; collaborate with HR to address and resolve people-related concerns
  • Maintain accurate time and attendance tracking with timely submission of team timecards for payroll processing
  • Actively participate in and support all company initiatives, including product launches and enhancements to the customer experience
  • Embody the Boden brand through a polished personal appearance, professionalism, and understanding of brand values and heritage
  • Be a knowledgeable ambassador of the Boden brand – stay up to date on Boden collections, product details, and understand the brand’s history to effectively communicate the Boden story to connect with customers
  • Stay up to date on industry and fashion trends to support team knowledge and customer confidence
  • Ensure and support compliance of occupational health and safety guidelines, processes and procedures
  • Assist with other related duties as requested

What We Are Looking For:

  • Undergraduate degree preferred; field of study in business or fashion a plus
  • 2-4 years management experience required
  • Proven track record of success driving results in a retail environment
  • Ability to use POS technology
  • Strong communication skills, both verbal and written
  • Proficiency with standard office devices and computer programs
  • Ability to demonstrate enthusiasm for the Boden brand in a selling environment
  • Excellent interpersonal skills with the ability to build and maintain a strong team
  • Strong organizational skills and attention to detail required
  • Ability to work flexible hours to meet the needs of the store, including nights, weekends and holidays
  • Ability to stand and walk for extended periods of time
  • Ability to lift, carry, and move merchandise up to 50lbs
  • Frequent bending, kneeling, reaching and other