Position Summary:
The Business Development and ProviderRelations Representativeisenergetic, driven, and articulate. In this hybrid role, you will act as the frontline ambassador for White-Wilson across our expanding local healthcare community.
This position has two main goals:
1.Strategic Business Development: Conduct proactive cold outreach to independent clinics, group practices, and healthcare decision-makers to open doors for leadership introductions, strategic partnerships, and practice acquisition conversations.
2. Provider Relations & Referral Liaison: Introduce White-Wilson’s extensive multispecialty, primary care, and immediate care capabilities to community providers, fostering collaborative clinical relationships and streamlining patient referral pathways.
Essential Responsibilities:
Cold Outreach & Strategic Growth (Business Development)
- Conduct high-volume, professional outreach (in-person visits, phone calls, targeted email campaigns, and networking) to independent medical practices and clinic operators across the region.
- Identify key decision-makers (practice owners, managing physicians, and practice administrators) and secure introductory meetings for White-Wilson executive leadership.
- Build and manage a structured pipeline of partnership and potential acquisition prospects, tracking stages from initial touchpoint through to executive introduction.
- Maintain comprehensive records of practice profiles, ownership structures, and outreach history in the CRM / tracking platform.
Provider Relations & Community Engagement (Physician Liaison)
- Serve as the visible face of White-Wilson Medical Center to independent physician practices and community health organizations.
- Educate local clinicians and office managers on White-Wilson’s full scope of primary, immediate, and specialty care services to drive clinical collaboration and referral capture.
- Routinely drop by referring clinics with clinical collaterals, provider directories, and educational materials to keep White-Wilson top of mind.
- Identify referral friction points or service gaps and communicate feedback promptly to internal leadership to improve provider-to-provider experiences.
- Represent White-Wilson at regional healthcare networking events, medical society meetings, and local community health functions.
Qualifications & Skills
- Education: Bachelor’s degree in Healthcare Administration, Business Administration, Marketing, Communications, or a related field (or equivalent practical sales/outreach experience).
- Experience: 0–2 years of experience in sales, business development, outbound marketing, or healthcare customer service. (Relevant internships or high-volume cold outreach experience strongly valued).
- Communication Skills: Polished verbal, written, and in-person communication skills. Must be comfortable and confident speaking directly with physicians, office managers, and practice owners.
- Resilience & Drive: A proactive hunter mentality with a high tolerance for rejection, persistence in follow-up, and strong consultative relationship-building instincts.
- Organization: Exceptional time management skills, disciplined pipeline management, and keen attention to detail.
- Mobility: Must hold a valid driver’s license, have reliable transportation, and be willing to travel locally across the regional market on a regular basis.
What We Offer
• Competitive base salary with performance-driven incentives/bonus potential.
• Mileage reimbursement / travel expense stipend.
• Comprehensive health, dental, and vision insurance.
• 401(k) retirement plan with employer matching.
• Paid Time Off (PTO) and paid holidays.
• Direct mentorship from executive leadership with deep exposure to healthcare M&A, business operations, and multi-specialty practice strategy.
EEO Statement:
White-Wilson Medical Center, P.A. and affiliates are equal opportunity employers and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
