Title: Retail Media Analyst
Employment Type: 12-month contract, potential conversion
Compensation Range: $50 per hour
Location: Santa Monica, CA
Work Schedule: Full-Time, 40 hours per week; hybrid, 4 days onsite
Industry: Consumer Packaged Goods / Retail Media
Company Overview
This global consumer products organization operates across major retail and grocery channels and is expanding its internal retail media capabilities. The organization is building greater ownership of retail media execution in-house, including responsibilities supporting major retailers such as Walmart and Target.
Position Summary
The Retail Media Analyst will provide hands-on execution and optimization of paid retail media campaigns across key retail and grocery platforms. The role will support the transition of retail media responsibilities in-house, with particular focus on Walmart and Target. This individual will work within Pacvue or comparable media buying platforms while collaborating closely with internal eCommerce and marketing stakeholders.
Key Responsibilities
- Build, launch, manage, and optimize retail media campaigns across major retail and grocery platforms
- Support the transition of Walmart and Target retail media responsibilities to the internal team
- Manage campaign activity within Pacvue or comparable media buying platforms
- Execute bid management, budget pacing, keyword strategy, targeting adjustments, and ongoing campaign optimization
- Monitor campaign performance and proactively identify anomalies, opportunities, and optimization actions
- Track key performance indicators including ROAS, ACOS/TACOS, CPM, CPC, conversion rate, and share of voice where applicable
- Develop and maintain performance reporting for internal stakeholders
- Conduct keyword research, competitor analysis, and search term mining to refine targeting
- Make data-driven recommendations regarding budget allocation and campaign performance
- Coordinate with internal eCommerce, marketing, brand, and creative stakeholders as needed
- Maintain organized campaign structures, naming conventions, and documentation standards
- Operate independently while communicating campaign status, performance, and blockers proactively
Required Qualifications
- 2–5 years of hands-on retail media experience with direct campaign management responsibilities
- Hands-on experience working within retail media or media buying platforms
- Experience executing and optimizing campaigns across major retail, grocery, or commerce media channels
- Ability to independently manage campaign execution, optimization, and performance monitoring
- Strong analytical skills with the ability to translate campaign data into actionable insights
- Strong communication skills with the ability to proactively communicate status, performance, and blockers
Preferred Qualifications
- Hands-on Pacvue experience
- Walmart Connect and/or Target retail media experience
- Experience supporting grocery retailers or comparable retail media environments
- Experience supporting CPG, beverage, or FMCG brands
- Familiarity with Amazon Ads, DoorDash Ads, Instacart Ads, Kroger Precision Marketing, or similar retail media networks
- Familiarity with Power BI, Tableau, Helium 10, or comparable analytics tools
- Retail media platform certifications
- Experience with DSP or programmatic retail media campaigns
