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HVAC Counter Sales Representative

Gustave A Larson Company

Rockford, IL 61109-1760 • $21.50 to $25.00 / hr • 9/8/2026

Job Description

Job Description

We here at the Gustave A Larson Company are looking our next team member to join us as aCounter Sales Representative/Warehouse Attendant. What qualities are we looking for?

We are an HVAC/R wholesale distributor throughout the Midwest and the great Plains area. We thrive on being customer service oriented, being nimble, balancing multiple responsibilities, and developing positive relationships with our teams to work together to get the job done.

We need people who are:

  • Customer Focused – we are passionate about serving all of our customers! This includes our dealers, business owners and large HVACR (Heating, Ventilation, Air Conditioning, Refrigeration) companies. We meet customers’ needs by delivering on our promises at the Counter in our locations. We do this by being present and in person with our customers at our location, on the phone, and managing and fulfilling online orders quickly.
  • Proficient in HVAC Product and the HVAC industry - Understanding HVAC residential systems is a must, and that experience is needed to assist in selling the right equipment and recommending the right systems for the jobs our customers have. You are the front lines with the Technician who is installing in the field every day.
  • Excited to Sell – You learn and continually improve on sales skills and product knowledge to maintain competitive advantage in very high paced and competitive environment – this means understanding and growing your product knowledge – we are a technical business and expect a high level of professionalism.
  • Have Attention to Detail - Provide customer service expertise and support to pricing, quoting, credit terms and orders, and doing this consistently – processing sales, credit transactions, and processing warranty paperwork, etc. We also expect a CSR to know the store, stock it, and help keep it clean. You will also assist in the operation of the daily warehouse duties which includes:Operating Forklifts(sit down, Reach Trucks, Order Pickers, etc), pulling product forWill Calls, organizing truck loadsto their proper locations when trucks are received, usingRF scanning technologyfor locating/picking product, andstockingsmall parts as needed.
  • Positive Attitude, Stellar Attendance Record – We work as a team and that means we show up as a team each day, on-time. We don’t have patience for excuses or poor attendance. If you are consistent and reliable you are a valued member of our team
  • Like a great work schedule –We are consistently a M – F schedule, holidays and weekends off*

We operate with these three ideas in mind:

  • Team Spirit – Above all, we operate in a team environment and therefore holding a true team spirit of cooperation and problem solving is a must. We coordinate our sales efforts with our warehouse, counter sales, and inside sales teams.
  • Sense of Urgency– our customers come first, both internal and external. That’s part of the team spirit, to operate and react quickly. We are proactive and self-motivated.
  • We learn & understand the entire business - part of our training program involves learning and understanding from the beginning how our business operates - you will spend time initially learning the warehouse, counter, product knowledge and quoting so you have a solid foundation in your role.

Candidates should have: