Director of Business Development – Home Health
Preferred Care Home Health Services is seeking an experienced Director of Business Development to lead growth initiatives and strengthen referral partnerships throughout the market. This is a hands-on leadership role for a healthcare business development professional who understands the home health industry and knows how to build strong, lasting relationships with referral sources and community partners.
Key Responsibilities
- Develop and execute business development strategies to increase referrals, census, and market share.
- Build and maintain strong relationships with physicians, hospitals, skilled nursing facilities, assisted living communities, and other referral partners.
- Identify new business opportunities and develop strategies to expand market presence.
- Lead community outreach activities, presentations, health fairs, and networking events.
- Collaborate with clinical operations, intake, and leadership to support agency growth and patient needs.
- Monitor referral activity, market trends, and competitor activity to identify opportunities.
- Track and report key business development metrics and results to leadership.
- Lead, mentor, and support marketing/business development team members.
- Ensure all marketing and outreach activities follow applicable healthcare regulations and company standards.
- Represent Preferred Care Home Health professionally throughout the community.
Qualifications
- 5+ years of healthcare business development, marketing, or sales experience preferred.
- Home health experience strongly preferred.
- Proven success developing referral relationships and driving business growth.
- Strong understanding of the healthcare and home health market.
- Excellent communication, presentation, networking, and relationship-building skills.
- Strong organizational, leadership, and time-management abilities.
- Ability to work independently in a field-based environment.
- Bachelor's degree in marketing, Business, Healthcare Administration, or related field preferred.
What We Offer
- Competitive compensation
- Health, dental, and vision insurance
- Life insurance
- 401(k)
- Paid time off
- Supportive, collaborative work environment
- Opportunity to make a direct impact on agency growth
Travel: Approximately 50% within the assigned market
Job Type: Full-Time
Work Location: Field-Based / On the Road
