Job Title: Personal Trainer Sales Manager – Full-Time
Reports To: Club Manager
Salary:
$18.00 - $24.00 / hour plus a monthly commission and bonus
SUMMARY:
At Blue Star Investments, LLC d/b/a Anytime Fitness, the Personal Training Sales Manager (PTSM) is a full-time sales leadership role focused on driving personal training revenue and new client conversion. This is not a service-heavy position it’s a front-end sales role, centered on delivering consultations, converting prospects, and owning the top of the training funnel.
PTSMs are responsible for 30+ hours per week of lead generation, prospecting, and executing Fitness Consultations. They are limited to no more than 10 hours per week of hands-on service. Their primary mission: convert members into long-term training clients and build a thriving coaching business within their club. This role is ideal for certified trainers who love to sell, are hungry to build something, and are ready to lead from the front.
- Own the front-end of the training business: Deliver high-volume Fitness Consultations, following the Blue Star Fitness Consultation Sales Process.
- Drive personal training sales: Hit and exceed monthly sales targets tied to bi-weekly training agreements, nutrition programs, and paid-in-full packages.
- Prospect relentlessly: Engage walk-ins, web leads, member referrals, and outbound contacts daily to fill your calendar with sales opportunities.
- Manage the member journey: Oversee all training-related onboarding touchpoints to ensure members are placed in the right program for their goals.
- Track performance: Log KPIs daily consultations booked, shows, closes, conversion rate and report results to the Club Manager.
- Build community trust: Represent the training department with energy and professionalism inside the club, with partners, and on social media.
- Lead with energy: Set the tone for training culture inside the gym and support the success of the coaching team.
- Personal Training Certification (NASM, ACE, ISSA, etc.) required
- 1+ year experience in fitness sales or high-performance PT environments strongly preferred
- Proven closer comfortable asking for the sale and overcoming objections
- Strong communicator confident in 1-on-1 conversations and presenting value
- Natural leader takes ownership, drives results, and sets a high standard
- Highly organized able to self-manage leads, follow-ups, and scheduling with minimal oversight
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