Who we are: Founded in 2001, Vivid Seats (NASDAQ: SEAT) is a leading online ticket marketplace committed to becoming the ultimate partner for connecting fans to the live events, artists, and teams they love. We believe in the power of experiences and are fiercely dedicated to building products that inspire human connections. Named as one of Built In's top places to work in 2025, we believe that our People are our greatest competitive advantage. To support our People, we have built a company culture that empowers our employees to embrace challenges, encourages unity through collaboration, and seeks to constantly evolve by leveraging data and inspiring innovation.
We believe in harnessing emerging technology to power performance and unlock creativity. As part of our culture of innovation, we actively embrace the use of AI tools to enhance decision-making, improve workflows, and producebetter outcomes for our customers.
The Opportunity:
As an Email Marketing Specialist, you will play a critical role in delivering personalized customer experiences that connect fans with the events they love. As a member of the CRM team, you willbe responsible forthe hands-on execution, optimization, and quality assurance of email, push notification, and in-app messaging campaigns across the customer lifecycle.
This role is ideal for someone who enjoys both the technical and strategic aspects of CRM marketing.You'llleverageBraze, Liquid templating, customer data, and HTML email development to build dynamic, personalized campaigns that drive engagement, app adoption, repeat purchases, and revenue growth.
As Vivid Seats continues to invest in our CRM and Customer Data Platform capabilities,you'llhelp scale sophisticated customer journeys, automation programs, and personalization strategies that reach millions of fans across multiple channels.
You will work alongside an experienced cross-functional team andhave the opportunity tomake a measurable impact on customer engagement and business performance.
How your role contributes to the success of Vivid Seats:
- Data-fueled personalization: Leverage CRM technology, customer data, and Liquid scripting to create highly personalized email, push, and in-app experiences that increase engagement, repeat purchase behavior, and customer lifetime value.
- Seamless multi-touch engagement: Build, deploy, andoptimizedynamic customer journeys across email, push, and in-app channels, ensuring consistent and relevant experiences throughout the customer lifecycle.
- Strategic execution: Partner with CRM, Product, Engineering, and Analytics teams to deliver campaigns, automation programs, and personalization initiatives that drive app adoption, customer engagement, and revenue growth.
How your role expectations will progress in the first 30, 90 and180 days
30 daysin:
- Complete new hire orientation and gain the tools, resources, and context needed to be successful.
- Learn how ticket marketplaces operateand how CRM contributes to customer acquisition, engagement, retention, and revenue growth.
- Acclimate toteam processes, companyobjectives, and Vivid Seats values.
- Leverage existing expertisein Braze and Liquid to support campaign builds, personalization initiatives, and customer journey execution.
- Become familiar with Vivid Seats' CRM architecture, audience segmentation strategy, and customer lifecycle programs.
90 daysin:
- Independently build, QA, and launch email, push, and in-app campaigns within Braze.
- Contribute ideas, processes, and technical solutions forcampaign efficiency.
- Develop a strong understanding of Vivid Seats product categories and customer lifecycles.
- Create and maintaindynamic content experiences using Liquid, customer attributes, catalogs, and behavioral data.
- Troubleshoot rendering, personalization, segmentation, and campaign execution issues.
- Prioritize projects while effectively collaborating with stakeholders across the org.
180 daysin:
- Own end-to-end execution of CRM campaigns, including audience configuration, personalization, QA, deployment, and performance analysis.
- Build and maintainscalable customer journeys, triggered campaigns, and automated lifecycle programs within Braze.
- Develop reusable content modules and personalization frameworks that improve campaign scalability and operational efficiency.
- Contribute to promotional planning and lifecycle marketing strategies through a strong understanding of customer behavior and business objectives.
- Partner with Marketing, Product, Engineering, and Analytics teams to implement new initiatives and enhance customer experiences across channels.
What You'll Bring:
- 5+ yearsof experience executing CRM and lifecycle marketing campaigns.
- 2+ years of hands-on experiencebuilding,codingand deploying campaigns within Braze.
- Proficiencywith Liquidtemplates, conditional logic, personalization,anddynamic content.
- Strong HTML and CSS email development skills with the ability to code, QA, troubleshoot, and modifyresponsive email templates without engineering support.
- Experience building and maintainingCanvas journeys,triggeredcampaigns, audience segmentation, and dynamic messaging experiences within Braze.
- Must be comfortable writing and editing HTML email code and Liquid logic directly within Braze.
- Experience leveragingcustomer data platforms (CDPs)or APIsto support audience segmentation, personalization, and customer journey optimization.
- Working knowledge of SQL, APIs, webhooks, and relational data structures is a plus.
- Proven ability to build and deploy highly personalized customer communicationsatscale.
- Strong organizational and project management skills with exceptional attention to detail.
- Analytical mindset with the ability to leveragecampaign performance.
- Excellent communication and collaboration skills with the ability to work acrossteams.
- Candidates should be prepared to discuss prior experience building dynamic personalized campaigns using Liquid and HTML within Braze or a comparable platform.
How We Operate - SEAT Principles:
