First Aid Beauty is looking for a strategic, creative, and platform-native Senior Manager - Social Media to lead our organic social media efforts across TikTok, Instagram, Pinterest, YouTube, and Facebook. This role will own our social media strategy from concept through execution with a sharp focus on building community, fostering brand connection and relevance across the platforms. You’ll report to the Creative Director and work in close partnership with our in-house creative, marketing, and production teams to create best-in-class content that drives engagement and growth.
Key Responsibilities:
- Set and lead First Aid Beauty’s organic social strategy across platformsowning both day-to-day execution and long-term vision to meet business goals and KPIs.
- Lead the development and execution of the social media calendar, partnering with marketing and sales to ensure product launches, campaigns, promotions, and relevant cultural moments are captured in real time.
- Partner cross-functionally with First Aid Beauty’s creative, production, and marketing teams to concept and produce high-impact, scroll-stopping content.
- Review and write on-brand captions to ensure the voice of the brand is consistent across platforms, engaging directly with our community in a way that builds loyalty and trust.
- Lead and develop direct reports, ensuring clear priorities, strong creative execution, timely feedback and ongoing career development.
- Track and analyze performance data, reporting key insights weekly and monthly to inform content optimization and guide strategy refinements.
- Spot emerging trends, creator partnerships, and cultural conversations early, translating them into strategic opportunities for the brand.
- Oversee community management, including handling DMs, comments, and real-time social conversations to nurture our audience.
- Stay current with latest social media best practices, tools, and platform updates to continually improve our social media approach.
- Partner with channel reps to stay ahead of platform updates and algorithm shifts to ensure our strategy remains future-forward.
- Own and grow our in-house creator program–sourcing talent, managing relationships, and driving strong creative output from trusted partners
