INTERN - MARKETING
Company: Mitsubishi Caterpillar Forklift America Inc
Location: Houston , TX
Category: Part Time, Bilingual, Information Technology
Job Type: Full Time
Posted: 3/29/2019
JOB DESCRIPTION:

Duties/Responsibilities:

 

Product Marketing:

  • Works with Product Marketing project managers to achieve short and long term goals including.

 

Voice of Customer

  • Assist in preparation and analysis of VoC surveys for field follow units.

 

Sales Tools Development

  • Assist in development of Product Presentations and Competitive comparison presentations for dealer sales people.
  • Assist in management and upkeep of MCFA Mobile App Sales tools
  • Assist in Dealer Portal content review and updates

 

Competitive Analysis

  • Participant in competitive product testing and analysis
  • Research competitive websites and develop spec sheet product comparisons in Excel
  • Assist Product Marketing Specialists with development of competitive comparison support tools for dealer sales people.
  • CRM ticket Sales Support
  • Assist sales teams (US and Latin America) with simple calls requiring the information be chased down in the organization

 

Marketing Communications:

  • The intern will support both traditional and digital marketing programs, including social media, email and digital marketing, in addition to a range of campaign and new product launch support projects.

 

New Product Introduction support

  • Creation of web and social media content
  • Assist with posting content to mcfa.com and social media channels through Sprout Social and Sitecore content management system
  • Assist photography process from beginning to end (coordination of photo shoot logistics, uploading of final images to asset management tool)

 

Content Development & Social Media

  • Creation of unique and creative social media messaging and assist in online presence management for LinkedIn, Facebook, Twitter.
  • Support customer testimonial logistics, including coordination details, web content and final video release on YouTube
  • Assist with writing and editing a range of blog posts for MCFA.com

 

Email Marketing

  • Write/edit articles for bi-monthly dealer newsletters
  • Support email creation and distribution
  • Create and distribute “special announcements” to support new product launches

 

Media Production

  • Create content outlines for high-volume product videos
  • Assist with brand and product story development, including scriptwriting
  • Support coordination of logistics for filming and photoshoots
  • Research and compile video analytics to support video marketing strategy

 

JOB REQUIREMENTS:

Required:

  • Pursuing a Bachelor’s degree in Marketing, Communications or related field
  • Excellent written and oral communications skills
  • Self-motivated and energetic personality
  • Flexibility to work in a dynamic, fast-paced environment
  • Ability to work independently and with others
  • Strong Microsoft Office skills, Outlook, Excel, PowerPoint

 

Desired:

  • Knowledge of Associated Press (AP) style and editing
  • Experience in writing content
  • Experience in market analysis
  • Experience in videography
  • Multilingual – Spanish/English

 

Anticipated Work Schedule and Other Job Specifications

No. of Hours per Week: up to a Max of 30hrs

Expected Start Date: May

Expected End Date: August


MCFA is an Equal Opportunity/Affirmative Action Employer committed to quality through diversity M/F/D/V.

ADDRESS:

Houston, TX
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