DIGITAL CAMPAIGN SPECIALIST
Company: Cox Media Group
Location: Houston , TX
Category: Information Technology, Professional
Job Type: Full Time
Posted: 2/1/2019
JOB DESCRIPTION:

Cox Media Group (CMG) Houston is looking for a Digital Campaign Specialist that will be responsible for executing various responsibilities necessary for the fulfillment of digital advertising campaigns.

 
Essential Duties

  • Perform essential data-entry necessary to execute digital campaigns.
  • Complete order entry for digital sales using multiple systems
  • Learn and effectively navigate research tools and other resources to be able to provide ongoing support to sales specialists and account executives.
  • Manage daily fulfillment of assigned digital campaign elements.
  • Effectively communicate with corporate fulfillment partners and account executives about campaign performance daily.
  • Develop ongoing campaign reports (excel, pdfs, and reporting tools) in order to prepare recaps to meet client needs.
  • Strategically manage campaign expenses using Excel and other accounting systems to achieve CMG goals for profitability.
  • Successfully identify, reconcile and communicate any performance issues internally and externally (with clients)
  • Conduct research and analysis of data and find “the story” in order to:
  • Provide recommendations to clients for ongoing campaign optimizations.
  • Assist account executives with digital account acquisition and retention.

 

 

 

JOB REQUIREMENTS:

Qualifications:

The ideal candidate is required to be organized, analytical, and possess skills that allow him/her to effectively communicate with clients and sales staff about digital advertising campaigns and best practices in a timely manner. This person must strive to learn and adapt to any and all technical skills and tools to maintain the qualifications required in a constantly-evolving industry. He/she must also operate with a sense of urgency, be adaptable, detail-oriented, results-driven, a problem solver and thrive in a fast-paced environment. Collaboration, customer focus and driving execution are also core competencies required of the ideal Digital Campaign Specialist.


Minimum required level of education preferred to perform the job effectively:

  • Bachelor’s Degree in Marketing, Communications or related preferred
  • This is an entry level position that requires an individual to have working knowledge of the media and marketing industry
  • At least one (1) marketing or media internship (with positive references) preferred
  • Candidates must also be proficient in Microsoft Suite of products such as Excel, Word, Outlook and PowerPoint

 

Additional requirements:

  • Knowledge of search engine marketing, search engine optimization, social media applications as well as Google Analytics and AdWords. Experience with WordPress – or any other digital design or web production platform - is a plus but not required.
ADDRESS:

Houston, TX
Apply Now