Marketing Specialist, Sr
Company: Halliburton
Location: Houston , TX
Category: Sales, Energy, Professional
Job Type: Full Time
Posted: 1/3/2019
JOB DESCRIPTION:

Requisition Number: 68059

 

We are looking for the right people — people who want to innovate, achieve, grow and lead. We attract and retain the best talent by investing in our employees and empowering them to develop themselves and their careers. Experience the challenges, rewards and opportunity of working for one of the world’s largest providers of products and services to the global energy industry.

 

Are you an aspiring marketing maven looking for a new challenge and an opportunity to further advance your skills and career in a great working environment?  If you are both a creative and strategic thinker who is passionate about developing high-impact communications and sales enablement tool kits, we have the perfect job for you.

 

Halliburton Landmark is looking for a revenue-driven B2B Marketing Specialist to develop and execute a sales enablement strategy and to build a community of brand advocates. This position requires creative marketing and communication skills, and the individual must have a proven track record of delighting and engaging customers and supporting sales teams.

 

Personal qualities:

 

  • Strong passion for serving and understanding the market and customers
  • Interpersonal skills to work with cross-functional teams
  • Incredibly creative marketing and communication skills
  • Analytical skills to determine marketing effectiveness and the return on investment (ROI) of customer engagement efforts
  • Strategic thinker who can see beyond the day-to-day grind to help reach marketing and sales goals, create a stronger brand, and improve the customer experience throughout the buying process

 

Responsibilities:

 

  • Develop and execute sales enablement strategies
  • Develop buyer personas and positioning for our solutions and products
  • Develop messaging, and provide market analysis and segmentation
  • Perform competitive research and help position us to win more customers
  • Create customer-facing and internal content, including web content and material for social media, public relations (PR), advertising and other channels
  • Drive awareness and develop demand generation strategy
  • Define the appropriate marketing mix to ensure effective and broad delivery of go-to-market initiatives
  • Deliver training and sales tools kits to our sales organization in order to help them be more efficient and effective
  • Work with our awesome customers to create case studies and customer success stories

 

Halliburton is an Equal Opportunity Employer.

JOB REQUIREMENTS:
  • Bachelor’s degree with an emphasis on communications, marketing and business
  • Previous marketing experience, including developing messaging platforms and creating sales tool kits
  • Technical knowledge of the latest digital marketing tools and channels, including Customer Relationship Management platforms and marketing automation platforms
  • Experience in creating and executing marketing campaigns and programs that drive customer engagement and advocacy
  • Familiarity with B2B marketing, lead generation and sales processes
  • Ability to write effective copy (a necessity), along with graphic design capabilities (a plus)
  • Creative thinker with a vision
ADDRESS:
3000 N Sam Houston Pkwy E
Houston, TX 77032
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