Social Media Specialist
Company: Farouk - CHI
Location: Houston , TX
Category: Administrative / Clerical, Professional
Job Type: Full Time
Posted: 4/17/2018

Requisition ID : 1278


The Social Media Specialist will actively manage, contribute and monitor social media and content creation efforts across all platforms.


Duties & Responsibilities:


  • Implement social media strategy and best practices across various platforms and social media communities including, but not limited to, Facebook, Twitter, YouTube, Pinterest, LinkedIn, etc.
  • Continually improve best practices for social marketing initiatives to increase conversations, consumer engagement and optimization.
  • Proactively manage and monitor all social media accounts, including reporting and responses on a daily and weekly basis.
  • Manage social media campaigns and day-to-day activities.
  • Build and maintain the company’s content distribution network by way of social media channels.
  • Build social communities and support the company’s reputation management strategies.
  • Monitor the social media networks for customer service opportunities and handle accordingly.
  • Develop and maintain relationships with key social media audiences such as bloggers, influencers, online media, etc.
  • Identify opportunities, trends and features in the social media space.
  • Create and maintain company’s blog.
  • Track and provide reports regarding social media impact and growth.
  • Identify threats and opportunities in user generated content surrounding our brand and report to appropriate parties.
  • Conduct keyword research including cataloguing and indexing target keyword phrases.
  • Work closely with the Legal and Customer Service departments as necessary.
  • Other duties as assigned.

Education & Experience:

  • Bachelor’s Degree in Communication, Marketing or other related field.
  • 2+ years of social media marketing, online marketing or public relations experience.
  • In-depth knowledge of and strong personal interest in social media.
  • Passion for keeping on top of new media trends and technology.
  • Knowledge of Microsoft Office including Word, Excel, Outlook, etc.
  • Knowledge of search engine optimization.
  • Excellent technical skills, illustrating professional expertise with social media technologies and advanced knowledge of tools like forums, blogs, live chats, social networks, podcasts, wikis, etc.

Skills & Abilities:

  • Excellent written and verbal communication skills.
  • Ability to quick produce editorial and technical writing.
  • Strong ability to exercise discretion and maintain confidentiality.
  • Ability to work efficiently both individually and in a team environment.
  • Strong organizational skills.
  • Excellent analytical, critical thinking and problem solving skills.
  • Ability to jump from the creative side of marketing to the analytical side.
  • Ability to prioritize and handle multiple projects at once.
Houston , TX
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